Apply

Be part of WinterFest 2026!

Every year, WinterFest attracts more than 550,000 visitors to downtown and generates approximately $8.8 million in economic impact for the local community.

WinterFest has been recognized as the #1 Holiday Market in the Nation by Newsweek and the #2 Holiday Market in the Nation by USA Today, making it a must-visit destination for holiday cheer in the Southwest!

Parade Applications are now closed for the 2026 season.

Application Deadlines

Parade Participant Application: Friday, September 25, 2026

Deadline for Payment: Saturday, October 3, 2026

Opening Day Food truck applications are now closed for the 2026 Season.

Application Deadlines

Food Truck Application: Friday, September 25, 2026

Deadline for Payment: Friday, November 6, 2026

Décor Sponsor

Bring the magic to life! Partner with us to make this year's WinterFest brighter than ever. Explore our available décor sponsorship opportunities and select a display that reflects your organization's commitment to the El Paso community.

Ready to become a WinterFest Décor Sponsor?

Email us at [email protected] today to reserve your sponsorship opportunity before displays are fully committed. Together, we can create a memorable holiday experience for more than 550,000 visitors and make Downtown El Paso shine throughout the season.

A representative will contact you on the next steps via email.